Marketing from real order history.
Build restaurant marketing campaigns from authorised customer and order context in Cibus. Review audience segments and channel eligibility, then prepare email and SMS sends — with WhatsApp available on request — without starting from a separate spreadsheet.
Draft message for an eligible audience. Offer language remains ready for review.
Email and SMS from one campaign builder; WhatsApp on request.
Order behaviour, consent, channel and value.
Authorised customer, order and consent context for campaign review.
Audience, channel, message and reporting scope reviewed before send.
Restaurant marketing should not start with a spreadsheet export.
When order context, customer preferences and channel status sit in separate systems, campaign teams rely on exports and manual reconciliation. Reach keeps campaign planning connected to authorised Cibus customer, order and consent context.
- Export customer list from POS
- Clean and dedupe in a spreadsheet
- Upload to a separate email tool
- Guess which customers to target
- Manually create promo codes
- Struggle to attribute redemptions
- Segment from real order history
- Review per-channel consent status
- Send email or SMS (WhatsApp on request)
- Attach offer or promo code
- Review configured promotion use at checkout
- Review available campaign records
Audiences built on what diners actually did.
Reach can build audience filters from configured restaurant context such as order recency, frequency, ordering channel, menu category and channel-consent status. Available fields depend on the authorised data scope.
Customers who ordered more than once but have not returned recently.
Customers with repeat orders inside the selected review window.
Customers who ordered directly through the restaurant's Storefront.
Customers who ordered from the table and gave marketing consent.
Customers who joined within the selected review window and have eligible channel consent.
Customers associated with the authorised restaurant or location scope for the campaign.
Consent is part of the workflow, not an afterthought.
Reach is designed to support consent-aware campaign review. Configured per-channel status and opt-out information help teams assess eligibility before a send; restaurants remain responsible for their legal obligations and provider approvals.
- EmailOpted in
- SMSNot opted in
- WhatsAppNot configured
One campaign, written for each channel.
Reach lets restaurants prepare one campaign idea for email and SMS workflows, with WhatsApp available on request. Format, provider approval, template and consent requirements are reviewed for each selected channel before send.
Draft message for an eligible audience, ready for restaurant review.
- · Branded email layout
- · Subject and preview text
- · Checkout link where configured
- · Approved template messages
- · Consent-aware send
- · Channel-specific offer copy
Campaigns connect back to checkout.
Where promotions and eligible checkout paths are configured, Reach can keep campaign, promotion and order records available for review together. Reporting coverage varies by channel and does not by itself prove that a campaign caused an order.
Plan messages around customer moments.
Reach supports campaign planning for first orders, lapsed customers, seasonal menus, frequent guests and selected service windows. Eligibility, audience logic, message and offer remain review decisions.
Marketing with restaurant context.
Authorised Cibus order context can help teams distinguish audiences by menu interest, ordering channel and behaviour rather than treating every eligible contact as one list.
- Favourite categoryPasta
- Last channelStorefront
- Favourite categoryPizza
- Last channelDelivery
- Favourite categoryWine + small plates
- Last channelQR Order & Pay
Not another marketing tool. Campaigns built from real order history.
Build audiences from authorised Cibus order context, review channel eligibility, and prepare email and SMS campaigns — WhatsApp on request — with available send and promotion records kept in context.
Reach connects marketing review to restaurant operations.
A win-back campaign, end to end.
A restaurant builds a segment of customers who ordered at least twice but have not returned recently. Reach filters by consent, creates an email and SMS version of the offer and reviews whether the configured Storefront checkout can record promotion use alongside the campaign record.
- 01Build segment
- 02Choose offer
- 03Select channels
- 04Preview message
- 05Send campaign
- 06Customer orders direct
- 07Checkout record reviewed
- 08Report reviewed
Reach questions, answered.
Does Reach replace a separate email marketing tool?
Reach connects campaign planning to configured Cibus order and customer context. A restaurant may still use another provider for specialist requirements; the appropriate setup depends on its channels, market and existing contracts.
What customer data can Reach use?
Reach can use authorised customer, order, channel and consent fields configured for the restaurant. Available fields and permitted uses depend on the selected workflow, market and applicable privacy terms.
Can restaurants use email, SMS and WhatsApp workflows?
Reach provides email and SMS campaign workflows, with WhatsApp available on request. Provider availability, sender approval, message templates and channel requirements vary by market and are confirmed during discovery.
How does Reach support marketing-consent management?
Reach presents configured channel-consent and opt-out status for audience review. These controls can support consent-aware marketing, but they do not by themselves establish legal compliance; restaurants remain responsible for their obligations and approvals.
Can campaigns use Storefront and QR order context?
Where authorised and configured, Storefront and QR Order & Pay context can contribute to Reach audience filters. The data scope is reviewed for the restaurant's selected channels and privacy terms.
Can promotions connect to checkout?
Where promotion codes and eligible checkout paths are configured, campaign and order records can be reviewed together. Available redemption reporting is confirmed for the proposed scope.
What campaign reporting does Reach provide?
Reach can present available send, provider and configured promotion-use records. Reporting varies by channel and integration and should not be treated as guaranteed revenue attribution or proof that a campaign caused an order.
Does Reach work with Stories?
Yes. Stories drafts can support the same campaign theme, while Reach keeps audience, channel and send decisions in a separate review step.
Plan campaigns from connected restaurant context.
Use authorised order context, audience filters and channel-consent status to prepare restaurant campaigns across email and SMS, with WhatsApp available on request.